The Importance of Storytelling and Why It Matters

Humans are hardwired to read and listen to stories because they’re interesting and entertaining.Just like children, adults like hearing and reading stories. Storytelling is a common marketing and brand-building strategy practiced by companies, you just don’t notice it. 1. The HookStories are highly-engaging and they grab people’s attention. People are engaged in stories because it […]

The Importance of Storytelling and Why It Matters

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