Taco Bell to test 30-day taco pass – here’s how it works

(NEXSTAR) – Video streaming has made sitting through commercials a thing of the past for many people – could a subscription model change the game for taco lovers? Taco Bell is now testing its own monthly service in Arizona. The Taco Lover’s Pass costs between $5 and $10 depending on location, and guarantees the holder a free, daily taco for 30 days. The subscription runs through Taco Bell’s app, and users can buy the pass at participating locations between Sept. 9 and November 24. Then, “a secret Taco Lover’s Pass category will unlock on the app menu,” according to the company. Customers can use the app to order from the following: Crunchy Taco, Spicy Potato Soft Taco, Crunchy Supreme Taco, Soft Supreme Taco, Doritos Locos Tacos or Doritos Locos Tacos Supreme. The taco purveyor isn’t the first chain to test out life in the so-called “subscription economy,” in which you can pay monthly for nearly anything, including children’s toys, curated wardrobe additions and even cheesecakes. Panera offers a monthly subscription for unlimited coffee or tea – iced or hot – for $8.99. Pret A Manger is rolling out a similar service in the U.S. in September, that includes unlimited specialty drinks, for $19.99 per month. Taco Bell’s trial started at 17 participating locations in Tucson Sept. 9 and is slated to run through November 24. No word yet on a possible expansion of the trial, which is currently running at the following locations: 9410 E. Golf Links Rd., Tucson, AZ, 85730 495 E. Wetmore Rd., Tucson, AZ, 85705 1620 W Valencia Rd., Tucson, AZ, 85746 1818 E. Speedway Blvd., Tucson, AZ, 85719 3930 East 22nd Street, Tucson, AZ, 85711 2150 W. River Rd., Tucson, AZ, 85741 6616 E Grant Rd., Tucson, AZ, 85715 10815 N Oracle Rd., Oro Valley, AZ, 85737 1111 S Wilmot Rd., Tucson, AZ, 85711 7915 N Oracle Rd., Tucson, AZ, 85704 7140 N. Thornydale Rd., Tucson, AZ, 85741  4951 S Campbell Ave, Tucson, AZ, 85706 8578 East Broadway Blvd, Tucson, AZ, 85710 3455 E Grant Rd., Tucson, AZ, 85716 1720 W. Speedway Blvd, Tucson, AZ, 85745 10265 E. Old Vail Road, Tucson, AZ, 85747 1210 W. Irvington Rd., Tucson, AZ, 85714

Taco Bell to test 30-day taco pass – here’s how it works

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